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Marketing
In a Scroll-Stopping World, Stories Win: How Aesthetics Brands Can Use Social to Connect, Not Just Convert
In a crowded aesthetics market, brands can stand out by leading with emotional storytelling and human insight—shifting the focus from services to real-life struggles.
Featured
Sponsored
3 Training Programs That Offer Hands-On Botox Practice You Should Know About
Medical professionals looking to expand their skill set require proper training. Aside from a strong foundational knowledge, an in-person class can boost your confidence and practical experience.
Practice Management
How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas
Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.
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July/August 2025
Top Headlines
Sponsored
3 Training Programs That Offer Hands-On Botox Practice You Should Know About
Events
SkinPen Launches 'Feel Seen' Campaign with Olivia Culpo, Empowering Consumers to Embrace Confidence Through Microneedling
Practice Management
Medspas Embrace Budget-Friendly Options to Attract Price-Sensitive Patients, Offering One-Stop Wellness and Skin Care Solutions
Marketing
AI is Creating a More Personalized, Efficient and Convenient Medspa Experience
Latest
Sponsored
3 Training Programs That Offer Hands-On Botox Practice You Should Know About
Medical professionals looking to expand their skill set require proper training. Aside from a strong foundational knowledge, an in-person class can boost your confidence and practical experience.
Companies
Editor's Eye: A Transformative 2025
As the incoming associate managing editor for MedEsthetics, I’m thrilled to begin 2025 in this new role in which I get to explore the latest trends and findings in the everchanging realm of medical aesthetics.
Practice Management
Dr. Miami: Bliss Imagine Enables Patients to Visualize Results Before Commitment, Matches Surgeon According to Budget, Goals
Bliss, an online platform designed to pair patients with a surgeon based on preferences and budget, has reportedly produced the first AI-generated visualization tool, Bliss Imagine, for patients to see outcomes before the commitment.
Business
Wellness Tourism, Geriatric Consumers & More Drive Medical Spa Market Growth
The geriatric population continues to drive the medical spa market via wellness tourism, with the market expected to grow by an estimated $27 billion from this year through 2028.
Practice Management
AbbVie Company Launches Business Education for Product Providers
Allergan Aesthetics, an AbbVie company, has launched a free online business education curriculum for providers to sustain business growth and support patient loyalty.
Business
Square Rolls Out New Partnerships and Features to Enable Beauty and Wellness Sellers to Succeed
New distribution partnership and powerful integrations expand the way sellers discover and use Square.
Business
Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending
Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.
Practice Management
Navigating Medical Aesthetics Training: Courses, Certifications & Continuing Education
Exploring medical aesthetics education, the types of programs, key educational components and factors to consider when selecting a training provider.
Business
My MedSpa Just Turned 6 Years Old: Top 6 Lessons I’ve Learned
The six most important lessons I’ve learned about running a successful and patient/client-centric medspa.
Business
10 Tips to Determine the Right Marketing Vendor for Your Practice
Everything you need to know when choosing outside marketing vendors for your aesthetic practice.
Business
Kate Dee, M.D., Exposes the Ugly Underbelly of Unregulated Medspa Mayhem
Kate Dee, M.D., Exposes the Good, the Bad and the Ugly Underworld of Unregulated Medspas
News
MedEsthetics
Reveals 2025 Editorial Themes
Are you ready for another year of medical aesthetics? Use our Media Planner to take advantage of opportunities across MedEsthetics' media universe throughout the year.
