Business | MedEsthetics

From transcribing treatments to managing disputes, automation is redefining beauty operations.

AI Workforce Automates Routine Medspa Tasks to Enrich the Personalized Beauty Experience

What if your front desk could run itself—while your team focused entirely on the ritual and personalization clients come for? Zenoti's AI-powered solution could make that possible.

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5 Providers of Top-Rated Hybrid Aesthetics Courses

Hybrid aesthetics training combines online learning with hands-on experience, offering flexible upskilling. Finding the right program can be tough with so many options. Discover top-rated providers to find the best course for you.

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

MSOs are targeting successful aesthetics and wellness businesses—often aiming to pay less than fair market value. We spoke with former MSO executives to uncover how they really evaluate, approach and negotiate with practices.

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Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

Tricoci Aesthetics opens in Oak Brook, blending medical treatments with traditional salon services.

Tricoci Reimagines the Modern Beauty Destination with Aesthetics Studio Debut in Oak Brook

PRO Pen launches in 2026, expanding Dermalogica’s skincare innovation into device-based care.

Dermalogica Secures FDA Clearance for First-Ever Medical Device, Signaling Move Into Medical Aesthetics

Skin Pharm's 14th location, in the Chicago West Loop, is projected to open Oct. 9.

Skin Pharm Brings Its Signature Southern Charm to Chicago With First Midwest Clinic

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Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

MSOs are targeting successful aesthetics and wellness businesses—often aiming to pay less than fair market value. We spoke with former MSO executives to uncover how they really evaluate, approach and negotiate with practices.

MedEsthetics Subscription Renewal

MedEsthetics Subscription Renewal

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Aesthetic Record and PatientFi partner to combine patient financing, EMR and Aspire Galderma Rewards into one streamlined platform.

Aesthetic Record and PatientFi Partner to Streamline Financing, Rewards, Making Aesthetic Treatments More Convenient for Patients

A new partnership is transforming how aesthetic practices manage patient financing, rewards and treatment scheduling—all in one place.

Addyi, originally approved for premenopausal women, is now under FDA Priority Review for potential use in postmenopausal women experiencing low sexual desire.

Medspas Begin Offering Addyi for Low Libido as FDA Weighs Post-Menopausal Approval

A popular prescription for low libido may soon expand its reach to post-menopausal women—signaling a deeper shift in how medspas are approaching sexual wellness.

Elite medspa's services focus on addressing post-treatment care through personalized facials that enhance, extend and support the results of aesthetic procedures.

New York Medspa Emerges as Post-Treatment Checkpoint with Facials That Support Results Between Appointments

This new medspa has become a next-stop after injectables by offering personalized facials that support skin healing and maintain results. Are you integrating personalized skincare at your medspa?

Medspa OrangeTwist's award-winning campaign, developed in collaboration with Moontide, brought humor and heart to self-care, reshaping how medspa brands connect with consumers on social media.

In a Scroll-Stopping World, Stories Win: How Aesthetics Brands Can Use Social to Connect, Not Just Convert

In a crowded aesthetics market, brands can stand out by leading with emotional storytelling and human insight—shifting the focus from services to real-life struggles.

Recent reports indicate that skincare adds up to 45% more revenue to skin rejuvenation visits. Skincare experts advise clinicians to strategically integrate skincare into visit workflows.

Integrate, Don’t Upsell: Retail Skincare is Driving Patient Results and Medspa Revenue

Skincare is sometimes undervalued by medspas, but data shows it can increase revenue by 30–45% per visit. Experts recommend integrating skincare into the treatment process, rather than an optional add-on—from consultation to aftercare.

In today’s hyper-competitive, rapidly evolving medical aesthetics landscape, one fact stands above all: your team—not your technology—is your most valuable asset.

Elevating Aesthetics: Why Ongoing Team Training Is Your Greatest ROI

In today’s competitive med spa industry, your team is your greatest asset. Sustainable growth depends on prioritizing training and skill development at every level.

Perhaps no single KPI provides a better indicator of the health of your business than average revenue per appointment.

Tracking What Matters: The Top 5 KPIs for Medspa Growth and Retention

For medspas, knowing the right KPIs to monitor and continuously maximize them is essential to your business's long-term success.

Learn how top aesthetic practices use digital marketing, social media, and AI to attract and convert patients in today's competitive landscape with Cutera.

Boost Patient Acquisition Through AI, Social Media, Visual Storytelling with Cutera’s Marketing Experts

Learn how digital marketing tools—from Google Ads to AI platforms like ChatGPT—are revolutionizing how practices attract and retain patients.

GLO30 reported a 120% surge in growth, per a May 2025 Kline + Company study, pointing to the fact that membership programs and franchising is becoming a successful direction for businesses in the skin care industry.

Subscription Skincare and Tech-Enabled Wellness Fuel Growth in Facial Studios, Led by GLO30’s Franchise Boom

While franchising has extended GLO30's services, the studio’s packages and membership model treat wellness as a recurring ritual rather than a destination for one-and-done luxurious treatments, generating consistent foot traffic.

While Oliver’s coverage was a generalization, it points to a real concern about whether or not aesthetics, an area of medicine still in its infancy, has universal regulations that ensure safety compliance.

John Oliver Exposed a Medspa Crisis—Aesthetics Experts Urge Clearer Universal Safety Standards, Law Reform

Comedian John Oliver recently centered an episode on medspas, raising concerns. Estheticians, law professionals and surgeons all agree universal reform should take place, and this is what it means for your patients.