Business | MedEsthetics

Medspa OrangeTwist's award-winning campaign, developed in collaboration with Moontide, brought humor and heart to self-care, reshaping how medspa brands connect with consumers on social media.

In a Scroll-Stopping World, Stories Win: How Aesthetics Brands Can Use Social to Connect, Not Just Convert

In a crowded aesthetics market, brands can stand out by leading with emotional storytelling and human insight—shifting the focus from services to real-life struggles.

3 Training Programs That Offer Hands-On Botox Practice You Should Know About

3 Training Programs That Offer Hands-On Botox Practice You Should Know About

Medical professionals looking to expand their skill set require proper training. Aside from a strong foundational knowledge, an in-person class can boost your confidence and practical experience.

In today’s hyper-competitive, rapidly evolving medical aesthetics landscape, one fact stands above all: your team—not your technology—is your most valuable asset.

Elevating Aesthetics: Why Ongoing Team Training Is Your Greatest ROI

In today’s competitive med spa industry, your team is your greatest asset. Sustainable growth depends on prioritizing training and skill development at every level.

July/August 2025

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July/August 2025

Perhaps no single KPI provides a better indicator of the health of your business than average revenue per appointment.

Tracking What Matters: The Top 5 KPIs for Medspa Growth and Retention

Learn how top aesthetic practices use digital marketing, social media, and AI to attract and convert patients in today's competitive landscape with Cutera.

Boost Patient Acquisition Through AI, Social Media, Visual Storytelling with Cutera’s Marketing Experts

The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought

The Regenerative Shift in Plastic Surgery: Why Skin Quality Can’t Be an Afterthought

While Oliver’s coverage was a generalization, it points to a real concern about whether or not aesthetics, an area of medicine still in its infancy, has universal regulations that ensure safety compliance.

John Oliver Exposed a Medspa Crisis—Aesthetics Experts Urge Clearer Universal Safety Standards, Law Reform

Advancements in Laser Acne Therapy for All Skin Types

Advancements in Laser Acne Therapy for All Skin Types

Dr. Rishi Chopra shares clinical insights on using AviClear to safely manage inflammatory acne in patients with skin of color, expanding treatment options for Fitzpatrick IV–VI skin types.

Too often, estheticians rely on equipment vendors or online forums for legal advice, which can lead to misinformation and risk. Instead, establish a routine system for checking regulatory updates.

Skincare Under Scrutiny: How Estheticians Can Thrive Amid State Supervision Rules

While estheticians are trained to transform skin and boost confidence, running a compliant, profitable business often requires decoding legal gray areas.

Professor John Sedivy works with Alberto Caligiana in the Sedivy Lab in the Center on the Biology of Aging.

RoC Commences Aging Research Fund with Brown University to Create New Skincare Solutions, Support Women's Mental Well-Being

RoC Skincare has begun its Empowered Aging initiative, a research project joined by Brown University’s Center on the Biology of Aging, enabling the creation of new skincare solutions and educational resources for women.

With the overall growth rate of the market on a fast trajectory, scaling towards a platform model is critical for practice groups, as it puts them in a strong position to broaden and strengthen their overall market presence and position themselves as an appealing asset for investors.

Building Sustainable Scale and Investor Readiness in a Rapidly Growing Medspa Market

While there has been considerable recent private investment activity across over 30 sponsor platforms with a focus on the sector, only 10% of the Medspa practice market has been consolidated to date, indicating plenty of opportunity for continued investment to scale business operations.

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3 Training Programs That Offer Hands-On Botox Practice You Should Know About

Medical professionals looking to expand their skill set require proper training. Aside from a strong foundational knowledge, an in-person class can boost your confidence and practical experience. Discover which training programs offer hands-on Botox

Trump's decision to impose 145% tariffs from goods in China, effective since April 10, though it is on pause, will pose challenges on supply chains, affordable medication and health-care access.

Trump’s Tariff Plan Could Raise Prices on Botox, Fillers, Cosmetic Surgeries

President Donald Trump has imposed tariffs on imports from about 90 nations, paused until early July. It could affect medspas and practices that depend on medical supplies and devices manufactured overseas, and also their patients.

MedEsthetics's Readers' Choice Awards determines the best products and treatments in medical aesthetics. Nominations for 2025 are now open!

Nominate Your Favorite Medspa Products and Treatments for Our 2025 Readers' Choice Awards!

MedEsthetics's Readers' Choice Awards determines the best products and treatments in medical aesthetics. Nominations for 2025 are now open!

When an influencer shares their experience with a medspa’s treatments or services, their followers often view it as a form of validation. This 'social proof' can build trust and encourage potential patients to visit the spa.

How Influencer Partnerships Can Boost Patient Growth and Credibility for Medspas

Influencer partnerships can be highly valuable to medspas, helping them to attract new patients, boost credibility and drive performance in various ways. Here’s how influencer collaborations can support a medspa’s goals.

Financing options increases accessibility to services and treatments, and allows patients from diverse economic backgrounds to access effective treatments that would normally be out of reach.

Making Medical Aesthetics Accessible with Patient-centered Financing

It is becoming increasingly important for practices to create packages and treatment plans that reflect the market and consumer budgets.

In the U.S., states have implemented regulations that restrict what an esthetician is able to do with their licenses and certifications in modalities like microneedling and lasers at med spas, classifying these services within medical jurisdictions and making their qualifications subordinate to physician expertise.

Estheticians vs. State Regulations: Esthetics Council Leads National Push for Licensing Reform

Susanne Schmaling, president and founder of the Esthetics Council, an education and advocacy organization for licensed estheticians, has remained at the front lines of state restrictions that estheticians are facing.

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Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

With its wide range of handpieces and ability to address more than 25 skin concerns, xeo+ allows practices to efficiently meet the diverse needs of patients, Gen Z and beyond. Learn more about all of the treatment offerings of xeo+

Men are overall much more open to discussing aesthetic concerns and sexual wellness treatments, such as Penis Filler, ScroFill and HoleTox than in the past–driven by shifting societal norms that prioritize self-care and encourage men to focus on their appearance.

Lushful Aesthetics Opens New San Diego Location as Male Sexual Wellness Treatments Gain Mainstream Appeal

Lushful Aesthetics announced the opening of its San Diego branch amidst a 200% increase in requests for sexual enhancement treatments–the most in-demand being Penis Filler, ScroFill and HoleTox–renowned by founder Chris Bustamante, DNP, NP-C.