Articles

Shape Shifting

Physicians share their experiences with the growing range of noninvasive fat reduction technologies.
Image: a sculpture of a woman's torso

In the five years since Zeltiq’s CoolSculpting device first received U.S. Food and Drug Administration (FDA) approval for the noninvasive destruction of fat in the abdomen, the medical aesthetics industry has seen an array of FDA-cleared fat reduction technologies enter the market. Each is designed to permanently thin down thighs, blast away back flab, whittle middles or slim chin chub with minimal or no downtime.

Dermatology Business Accelerator

A new organization is using a community-based business model to help practice owners build their business management skills.
Image of David J. Waldron

Are you struggling with the challenges of employee management? Wondering how to track and improve the patient experience? Perhaps you are eyeing retirement and looking for ways to maximize the value of your practice. If so, a new organization called the Dermatology Business Accelerator (DBA) may be of help.

Love in La Jolla

Dermatologist Susan Stuart, MD, and plastic surgeon Richard Chaffoo, MD, joined forces in life and in private practice.
Image: Husband and wife team Drs. Chaffoo and Stuart

What happens when a couple in love goes into business together? For dermatologist Susan Stuart, MD, and her husband, plastic surgeon Richard Chaffoo, MD, the answer is happy patients and private practice success.

Exit Planning

Prepare your practice in the event of catastrophe and optimize your assets in expectation of retirement.
Image: Man leaving through a door

When you graduated medical school, retirement was likely the last thing on your mind. But if you have since moved on to private practice ownership, it’s time to consider what will happen to your practice in the event of death, disability or retirement. Keep in mind, the unique nature of medical practice ownership necessitates pre-planning for both the expected and unexpected. “Succession planning is more complex in the medical field because only licensed practitioners are able to run these businesses,” says Lauren Maxie, managing attorney with NC Planning in Raleigh, North Carolina.

Hydroxy Power

The role of AHAs, BHAs and PHAs in topical skin care.
Image of pH measuring strips

Hydroxy Acids are ubiquitous in aesthetic medicine. Alpha- and beta-hydroxy acids (AHAs/BHAs) are the most widely used ingredients for chemical peels; they have also become popular topical agents for antiaging, hyperpigmentation and acne. In recent years, they have been joined by polyhydroxy acids (PHAs) as a less irritating alternative for patients with sensitive skin. “I recommend AHAs for everybody—antiaging, acne, rosacea patients. It’s really one of the best things you can do for the skin,” says Monica L. Halem, MD, FAAD, a dermatologist in private practice in New York City.

La Roche-Posay Announces 2017 Research Grant Recipients

The La Roche-Posay North American Foundation has awarded three candidates with grants for their scientific research and projects in dermatology: Bryan Sun, MD, assistant professor at University of California, San Diego; Dennis Kim, MD, incoming Mohs fellow at Brigham and Women’s Hospital; and Kyle Amber, MD, of the University of California Irvine department of dermatology.

Consultation Support

Tools and strategies that help improve consultations and conversion rates.
Image: a doctor touching his patient's face

Much has been written about how to attract prospective patients to one’s aesthetic practice, but bringing consumers in the door is only the beginning. Once a consultation has been booked, medspas and cosmetic practices must be able to identify a prospective patient’s specific concerns and aesthetic goals, and be prepared to effectively communicate both recommended treatment options and why their team is qualified to help the patient achieve these goals.

Tracking Your Reviews

Image of a man on a laptop.

According to a 2016 BrightLocal consumer survey, more than 90% of consumers read online reviews and 84% trust them as much as a personal recommendation. Therefore, it is extremely important that aesthetic practices and medspas not only solicit reviews but monitor these sites so that they can keep tabs on what people are saying about their businesses.

To help you get started, Stephanie Heitman, communications and content manager of digital marketing company ReachLocal, offers three steps to monitoring your online reviews.