Affect of Surgeon Gender on Patient Choice

A study published online December 2, 2016, in the Aesthetic Surgery Journal sought to evaluate the impact of a plastic surgeon’s gender on patient choice.

The prospective study was conducted in a single private practice of two plastic surgeons, one male and one female, both closely matched in training, experience and reputation. Two hundred consecutive women calling for a consultation...

Articles

Affect of Surgeon Gender on Patient Choice

A study published online December 2, 2016, in the Aesthetic Surgery Journal...

A study published in the Journal of Drugs in Dermatology (December 2016)...

Cutera has introduced the PICO Genesis, a new nonthermal approach for the treatment of...

The American Society for Dermatologic Surgery (ASDS) announced the 2016 recipients of...

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Blogs

Addressing Employee Tardiness
By Paul Edwards, CEO of CEDR HR Solutions There’s nothing more maddening than knowing your patients are due to arrive at your door at any moment, but because one or more of your employees STILL hasn’t shown up for work, you won’t be able to take the patients back right away. Despite the many...
Instagram Stories
By Jasmine Hill, MBA at Aesthetic Influencer Instagram launched their Snapchat-like feature, Instagram Stories this week. The feature lets you share a series of photos or videos (up to 10 seconds) to your followers that will disappear from view in 24 hours. Some aesthetic offices have already...
The Role of Gender in Surgeon Selection

A study published online December 2, 2016, in the Aesthetic Surgery Journal sought to evaluate the impact of a plastic surgeon’s gender on patient choice.

The prospective study was conducted in a single private practice of two plastic surgeons, one male and one female, both closely matched in training, experience and reputation. Two hundred consecutive women calling for a consultation were asked if they preferred a male or female doctor and their preference, age and area(s) of interest were recorded. The researchers found that 46% of female patients had no gender preference when it comes to choosing a doctor, 26% requested a female surgeon and 1% requested a male. The remaining 27% requested a specific doctor, indicating reputation is more important to a patient than gender.

The study also notes that:

  • Female patients’ preference for female doctors may be related to greater comforts with intimate exams as well as communication style.
  • Visits between female doctors and female patients are longer than those with different genders.
  • Other studies have confirmed that women engage in a partnership-building style, showing more concern and empathy, and asking more about patients’...
Next-Generation BTL Vanquish ME for Fat Reduction

A study published in the Journal of Drugs in Dermatology (December 2016) found that the BTL Vanquish ME (Maximum Energy) from BTL Aesthetics was effectively redesigned for more efficient and homogenous energy delivery to targeted tissue, reducing 53% more fat versus the BTL Vanquish. The BTL Vanquish ME, which debuted in 2015, is FDA-cleared for the circumferential reduction of the abdomen and thighs.

In the multicenter study, researchers Nicole Hayre, MD, Peter Jenkin, MD, and Melanie Palm, MD, compared clinical outcomes of the noninvasive selective radiofrequency (RF) Vanquish ME device (Group A) with its predecessor (Vanquish, Group B). A total of 36 subjects with BMIs under 30 but above 24 were randomly assigned to receive four 45-minute treatments once a week (34 patients completed the study). Measurements of subject’s abdominal fat were taken prior to the first treatment and again four weeks after finishing the final treatment. Subjects were instructed to maintain their usual diet and lifestyle throughout the duration of the study.

Abdominal fat layer thickness reduction at 30 days post treatment was the primary outcome measurement in the study as measured by ultrasound. The degree in fat layer...

Cutera Launches PICO Genesis

Cutera has introduced the PICO Genesis, a new nonthermal approach for the treatment of pigmentary skin concerns using the Enlighten picosecond laser system. The procedure uses ultra-short laser pulses that deliver a shockwave effect to selectively shatter pigment, and disrupt and remodel the upper dermis for a brighter, more uniform complexion. It takes about 20 minutes from start to finish, is pain-free and requires very little downtime.

“We recognize that pigmentary conditions are a leading aesthetic concern for our market and we’re excited to launch a solution for this condition to physicians’ practices nationwide while providing additional functionality to our enlighten system,” said Ron Santilli, interim CEO and CFO of Cutera.

For more information, visit www.picogenesis.com.

AAD Commends FDA for Indoor Tanning Restrictions

The American Academy of Dermatology (AAD) applauds the U.S. Food and Drug Administration (FDA) for proposing new regulations governing indoor tanning, including an age restriction for minors under the age of 18 as well as a risk-acknowledgement form that all adults must sign before using indoor tanning devices.


According to the AAD, statistics show that millions of people tan indoors annually and the risk of developing melanoma increases by 59% for individuals exposed to UV radiation from indoor tanning—the risk increases with each use. If the FDA’s proposed rule becomes final,... more »

ASDS Honored With 14 MarCom Awards

The American Society for Dermatologic Surgery (ASDS) and American Society for Dermatologic Surgery Association (ASDSA) were recognized with 14 awards—including three Platinums—in the 2015 MarCom Awards.


The MarCom Awards competition is administered and judged by the Association of Marketing and Communication Professionals, selecting winners “whose work serves as a benchmark for the industry.” The 2015 competition received about 6,500 entries representing more than a dozen countries.


The Platinum Award—MarCom’s top honor—was presented to ASDS in three categories: Currents... more »

Cellfina Available in US

Merz Aesthetics has begun commercial shipment of the Cellfina System, indicated for long-term improvement in the appearance of cellulite in the buttocks and thighs, to aesthetic practices in the U.S.


Cellfina combines proprietary technology with minimally invasive subcision to treat the primary structural cause of dimpled cellulite. Results of the procedure last at least two years—in clinical trials, patient satisfaction with their treatment results improved from 94% at one year to 96% at the two-year mark. The most common side effects reported were soreness, tenderness and bruising... more »