MedEsthetics May/June 2017 Cover Profile
Compassion, trust and a thirst for knowledge are the guiding principles at Vanek Plastic Surgery.

PLASTIC SURGEON Paul Vanek, MD, FACS, was drawn to the field of medicine at a young age. When he was 8 years old his father suffered a traumatic brain injury, which gave Dr. Vanek a unique perspective on the care that physicians provide. “The doctors who took care of my father and comforted my mother really had that ability to make people feel better, even though it was a very out of control situation...


MedEsthetics May/June 2017 Cover Profile

PLASTIC SURGEON Paul Vanek, MD, FACS, was drawn to the field of medicine at a young...

MedEsthetics May/June Details

After the age of 40, many women’s hands lose volume resulting in prominence of the...

Michael Southall on sunscreen's rejuvenating effects.

Daily sunscreen use is one the most powerful tools available to protect against the...

How to bring out the best in your employees.

As the physician-owner of an aesthetics practice, no matter how effective your...


Noninvasive fat reduction for arms

The CoolAdvantage Petite applicator from Zeltiq is designed to deliver...

Broad spectrum sun protection

Eau Thermale Avène Hydrating Sunscreen Balm SPF 50+ provides broad spectrum...

Hydrating oil for dry skin

Pharmagel Nourish Oil blends 12 natural oils with vitamins C and E to...

Hyaluronic acid-based skin care

The Hyla3D HA Activating Complex from Jan Marini Skin Research is formulated...


Facebook Ad Leads
By Angela (Miller) Hamilton, Facebook Marketing Expert at ReachLocal With more than 1.71 billion active users on Facebook, social media advertising is an important way for medspas and medical practices to reach local consumers online. Most facilties have a company page and perhaps purchase a few...
Addressing Employee Tardiness
By Paul Edwards, CEO of CEDR HR Solutions There’s nothing more maddening than knowing your patients are due to arrive at your door at any moment, but because one or more of your employees STILL hasn’t shown up for work, you won’t be able to take the patients back right away. Despite the many...
Avram Elected President of ASLMS

Mathew M. Avram, MD, JD, was elected president of the American Society for Laser Medicine and Surgery (ASLMS) on April 7, 2017. He is the director of the Massachusetts General Hospital Dermatology Laser & Cosmetic Center, faculty director for Laser and Cosmetic Training in the department of dermatology at Harvard Medical School, and associate professor of dermatology at Harvard Medical School.

“I am honored to serve the society of over 4,000 scientists, engineers, allied health professionals, physicians, and members of industry who continue to define and expand the field,” said Dr. Avram. “It is a true honor and privilege to safeguard and promote the Society in every way possible, as ASLMS is the most important and innovative society for the development of the field.”

Other newly elected board positions include:

  • Board Representative, Biomedical Engineering: Guillermo Aguilar, PhD
  • Board Representative, Industrial Marketing: Craig Drill
  • Board Representative, Nursing/Allied Health Representative: Rebecca Sprague, RN, NP-C

Image: Mathew M. Avram, MD, JD

Lean Strategies Improve Practice Efficiency and Patient Satisfaction

A recent study in the American Journal of Managed Care (March 2017) followed primary care practices that underwent a “Lean” redesign and found improved workflow, higher physician productivity and more satisfied patients.

The Lean approach, taken from the manufacturing industry, brings together team members to review processes and identify value-added and non-value-added steps. The goal is to create an ongoing improvement of your processes to reduce waste and enhance the value of your products or services.

To quantify its success, the study’s authors assessed changes at 46 primary care departments in 17 different locations following a phased introduction of Lean-based srategies. They analyzed workflow efficiency, physician productivity, operating expenses, clinical quality, and satisfaction among patients, physicians and staff.

The authors wrote that the practices experienced “system-wide improvements in workflow efficiencies and physician productivity, with no adverse effects on clinical quality. Patient satisfaction increased with respect to access to care, handling of personal issues, and overall experience of care, but decreased with respect to interactions with care providers. Departmental...

Valeant Announces New Leadership Team

Valeant Dermatology has introduced a new senior leadership team, led by Bill Humphries, executive vice president and group chairman. The senior team includes Michael McMyne, vice president of sales; Stacey Williams, vice president of marketing; Charles Hahn, vice president of professional and specialty development; Ed Shupenus, executive director of marketing operations; and Steve Kreider, executive director of sales and marketing for SILIQ (brodalumab) injection for subcutaneous use.

McMyne most recently served as vice president of operations for Merz North America. Prior to joining Merz, he held various commercial roles at Medicis Pharmaceuticals, including associate director of sales for dermatology.

Williams has diverse experience in commercial healthcare that includes medical devices, pharmaceuticals, R&D, and manufacturing. Prior to this new role, she was senior marketing director for Merz North America.

Kreider has extensive experience in marketing. He joined Merz as director of business development, culminating with the commercial integration of Ulthera. Prior to Merz, he held sales and marketing leadership roles at Medicis, and later Valeant after its 2012 acquisition of the company....

Biologic Therapy Dupixent (Dupilumab) Approved For Atopic Dermatitis

The U.S. Food and Drug Administration (FDA) has approved Dupixent (dupilumab) Injection from Regeneron Pharmaceuticals, and Sanofi for the treatment of adults with moderate-to-severe atopic dermatitis (AD).

Dupixent is a human monoclonal antibody that is designed to specifically inhibit overactive signaling of two key proteins, IL-4 and IL-13, which are believed to be major drivers of the persistent underlying inflammation in AD. It comes in a pre-filled syringe and can be self-administered as a subcutaneous injection every other week after an initial loading dose and can be used... more »

AAD Commends FDA for Indoor Tanning Restrictions

The American Academy of Dermatology (AAD) applauds the U.S. Food and Drug Administration (FDA) for proposing new regulations governing indoor tanning, including an age restriction for minors under the age of 18 as well as a risk-acknowledgement form that all adults must sign before using indoor tanning devices.

According to the AAD, statistics show that millions of people tan indoors annually and the risk of developing melanoma increases by 59% for individuals exposed to UV radiation from indoor tanning—the risk increases with each use. If the FDA’s proposed rule becomes final,... more »

ASDS Honored With 14 MarCom Awards

The American Society for Dermatologic Surgery (ASDS) and American Society for Dermatologic Surgery Association (ASDSA) were recognized with 14 awards—including three Platinums—in the 2015 MarCom Awards.

The MarCom Awards competition is administered and judged by the Association of Marketing and Communication Professionals, selecting winners “whose work serves as a benchmark for the industry.” The 2015 competition received about 6,500 entries representing more than a dozen countries.

The Platinum Award—MarCom’s top honor—was presented to ASDS in three categories: Currents... more »