For the Boys: 5 Facial Treatments for Gen Z Guys

Most guys don’t start a skin care routine until it’s already too late. Check out these facial skin care treatments I wish I knew about when I was in my 20's.
Most guys don’t start a skin care routine until it’s already too late. Check out these facial skin care treatments I wish I knew about when I was in my 20's.
Image by vitlana at Adobe Stock

Most guys don’t start a skin care routine until it’s already too late. But Gen Z is setting themselves apart from the rest of us. Many Gen Z consumers stay ahead of the curve on skin health. Per Statista, Gen Z spends more money on skin care and uses innovative beauty tech devices more than older generations, often buying through online channels. Younger consumers are more social media savvy and swayed by influencers when choosing their beauty products. While younger generations spark trends, men are interested in skin care and aesthetics more than ever across several generations. Here are some facial skin care treatments I wish I knew about when I was in my twenties.

Log in to view the full article
More in Treatments