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Section: Business > Marketing

80% of readers prefer a unified platform that integrates the key elements of managing their business into one system! Here are six advantages of unified platforms for practice management.

6 Advantages of Unified Platforms for Practice Management [Survey Results]

80% of readers prefer a unified platform that integrates the key elements of managing their business into one system! Here are six advantages of unified platforms for practice management.

91% of readers want to learn how to track and collect patient reviews! Here are five ways to better track and increase patient reviews.

5 Ways to Better Track & Increase Patient Reviews [Survey Results]

91% of readers want to learn how to track and collect patient reviews! Here are five ways to better track and increase patient reviews.

86% of readers are interested in newly available flexible patient payment options! Here are five ways to take advantage of flexible patient payment options.

5 Ways to Take Advantage of Flexible Patient Payment Options [Survey Results]

86% of readers are interested in newly available flexible patient payment options! Here are five ways to take advantage of flexible patient payment options.

Cutera AviClear 1,726 nm Acne Laser International Release

Cutera Announces Limited International Commercial Release for AviClear

Following an enthusiastic reception at this year’s International Master Course on Aging Science (IMCAS) conference in Paris, France, AviClear is now commercially available, on a limited basis, in the U.K., Europe and Australia.

Cosmetify's recent report measured brands and influencers against the number of TIkTok followers, videos and hashtag views they generated in 2023.

2023-2024 Top Beauty Influencers & Brands

A trio of reports measuring across platforms and methodologies uncovers influencers of widely different follower counts and backgrounds.

Cutwater DermapenWorld 'Nothing Routine' creative campaign

DermapenWorld Reveals 'Nothing Routine' Creative Campaign

DermapenWorld collaborated with Cutwater on the campaign to help further bring to life its ongoing mission of maintaining, enhancing and accelerating radiant, healthy complexions.

The staff at La Belle Vie Medspa

How La Belle Vie Medspa Perfected the Patient Experience

Our November/December profile is on Jenapher Moguel & Andre Yousefia, M.D., who joined forces to master the med spa patient experience at La Belle Vie Medspa.

Woman Thinking

Top Tips On Understanding Your MedSpa Customer's Needs

Solta Medical is hosting a webcast that can help you better understand your medspa customer's needs.

Consumer reviews concepts with bubble people review comments and smartphone. rating or feedback for evaluate.

6 Steps to Create An Unstoppable Marketing Strategy

Michael Olson, practice growth consultant at MyAdvice, deconstructs digital marketing strategies from the bottom up to help inspire your aesthetics practice.

Learn how leveraging new devices, combination therapies and social media can elevate your medspa business to new heights in our free upcoming webcast! Register for free!

3 Proven Methods to Elevate Your Medspa Business

Learn how leveraging new devices, combination therapies and social media can elevate your medspa business to new heights in our free upcoming webcast!

Girl using bank card for buying things online. Retail stores offering bonus cards for customers

Improving Patient Retention with Loyalty Programs

Terri Ross, founder of APX Platform, details a top-to-bottom guide to successfully utilizing loyalty programs.

Portrait of an older adult woman with closed eyes evaluated by cosmetic doctor

Aesthetic Devices Market Growth has Increased the Popularity of Minimally Invasive 'Tweakments'

There is a growing demand for dermatology devices that stems from the popularity of minimally invasive aesthetic treatments.

Digital Marketing , Conversion Rate , Online contents and social media management concept

7 Tips for Tracking Patient Attraction & Retention Efforts [Survey Results]

71% of readers want to learn how to better track their efforts to attract and retain patients! Here are seven tips for tracking patient attraction and retention efforts.

CeraVe Acne Academy

CeraVe Highlights Acne Education with Clear It Up Like a Derm Campaign

The Clear It Up Like a Derm campaign combines a collection of dermatologists and Tik Tok stars highlighting acne truths while debunking common myths and exploring the emotional impacts of acne conditions.

Brian Gable

BioPhotas Names Brian Gable as Vice President of Marketing

Brian Gable is an accomplished marketing and e-commerce executive with more than 12 years of experience in driving revenue growth through innovative strategies and leadership.

two black women posing

Skin of Color Society Approaches 20th-Anniversary Milestone

The SOCS has several signature programs and initiatives that help bring greater diversity to dermatology, reduce healthcare disparities, advance research, expand training and offer mentorship opportunities for dermatologists.

Adobe Stock 580864446

Why Enhancing Your Digital Presence is Key to Attracting Potential Clients

In today’s digital world, referrals and the internet have been blended into complementary marketing strategies. Referrals are the key to gaining initial trust, but your digital presence is the door that key unlocks to draw clients into your office.

young girl at home using internet

Gen Z Prioritizes Sustainability & Convenience in Aesthetic Purchases

Mintel's 2023 U.S. Gen Z Beauty Consumer Report found that younger consumers care about ethical practices, use Tik Tok to find trends and react strongly to impulse marketing that emphasizes exclusivity and limited availability.

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