Murad is launching new refillable packaging for its best-selling serums Retinal ReSculpt Overnight Treatment and Cellular Hydration Barrier Repair Serum. The refills will lessen packaging materials by up to 85% while saving 15% on cost.
The brand is committed to expanding its refillable options in 2024 and beyond, including plans to make all serums refillable in the near future.
Currently, Murad is at 35% of their goal of transitioning to a 50% reduction in virgin plastic with PCR by 2025, the integration of 50% PCR components by 2030 and to be 100% recyclable by 2030.
Achieving these goals will reduce the total amount of virgin plastic going in landfills by 750,000 pounds by 2025 and 1.25 million pounds by 2030. Additional future initiatives include 100% non-petrochemical formulations by 2035.
CEO Paul Schiraldi said, "With sustainability and value at the forefront of consumers' minds today, we're proud to now offer our science-backed skin care innovations in eco-friendly, cost-saving refillable packaging. It's been the brand's life's mission to help people attain healthier skin. Now, we're extending that mission to support the health of our planet."
