Marketing

The Art of Selling

When you became a medical provider, you likely did not envision yourself acting as a salesperson. But owners and managers of medical aesthetic practices must become comfortable with selling...

In-House  Marketing

Practices and medspas spend a great deal of time and money reaching out to prospective patients through Internet marketing and local print, radio and television advertising. But in-house marketing...

Taking the Wheel

When Avron Lipschitz, MD, opened Athena Plastic Surgery five years ago, he struggled to attract new reconstructive and cosmetic plastic surgery patients, so he set about learning how to remedy...

How to Spot Weaknesses

As a long-term entrepreneur with the benefit of a few great mentors, the best advice I have ever received is: “Operate your business like it’s for sale.” The idea that you should run your private...

Social Media Success

Thomas Jeneby, MD, of San Antonio, Texas, is not only an internationally recognized plastic and cosmetic surgeon of 15 years; he is a remarkable example of how investing time in social media can...

What Men Want

The global medical aesthetics market can look forward to a double-digit compound annual growth rate (10.8%) through 2020 according to a comprehensive report released for sale in October 2015 by...