Marketing

Image of David J. Waldron

Are you struggling with the challenges of employee management? Wondering how to track and improve the patient experience? Perhaps you are eyeing retirement and looking for ways to maximize the...

Image of one gold egg among many white ones.

It’s a competitive world out there. If you wish to be a successful medical aesthetic practice or medspa owner, differentiating your practice from those of your competitors is critical. In order to...

Automated Marketing

Aesthetic medicine has long been on the forefront of patient engagement—a concept now being embraced by the wider healthcare community. For years, medspas and cosmetic practices have used monthly...

What Patients Want

Results from a survey published online September 20, 2016, in the Aesthetic Surgery Journal revealed that prospective patients valued testimonials and before and after photos over a...

A Master of Mass Media

“Becoming a doctor was expected of me as an Asian-American kid growing up with a physician as a father,” says Anthony Youn, MD, founder of Youn Plastic Surgery in Metro Detroit, Michigan, and...

The Georgia Plastic Way

Making a prospective patient feel special may seem simple enough, but accomplishing that when they are one of hundreds that reach out to you each month can be a bit more challenging. Front desk...