Marketing

Automated Marketing

Aesthetic medicine has long been on the forefront of patient engagement—a concept now being embraced by the wider healthcare community. For years, medspas and cosmetic practices have used monthly...

What Patients Want

Results from a survey published online September 20, 2016, in the Aesthetic Surgery Journal revealed that prospective patients valued testimonials and before and after photos over a...

A Master of Mass Media

“Becoming a doctor was expected of me as an Asian-American kid growing up with a physician as a father,” says Anthony Youn, MD, founder of Youn Plastic Surgery in Metro Detroit, Michigan, and...

The Georgia Plastic Way

Making a prospective patient feel special may seem simple enough, but accomplishing that when they are one of hundreds that reach out to you each month can be a bit more challenging. Front desk...

The Art of Selling

When you became a medical provider, you likely did not envision yourself acting as a salesperson. But owners and managers of medical aesthetic practices must become comfortable with selling...

In-House  Marketing

Practices and medspas spend a great deal of time and money reaching out to prospective patients through Internet marketing and local print, radio and television advertising. But in-house marketing...