Blogs

Does your practice speak your patient’s primary love language?
By Adam Degraide, CEO of Crystal Clear Digital marketing In Gary Chapman’s popular book The 5 Love Languages: The Secret to Love That Lasts, he suggests there are five primary love languages: Words of Affirmation Quality Time Receiving Gifts Acts of Service Physical Touch How does this relate to...
Responsive Web Design
By Adam Degraide, CEO of Crystal Clear Digital marketing Obtaining positive results from digital marketing starts with belief. Consider the following questions: Do you believe that at least 70% of all patients start their search for a new treatment or procedure on the internet? Do you believe that...
Marketing Minute: A Selling Biography – Your Key To Online Marketing Success
By Cheryl Whitman, founder of Beautiful Forever Consulting What does it take to “sell” a prospective patient on your services, your procedures or your products? It takes a few things – but only a few. In fact, there are just four. And the last one in particular is absolutely vital to closing the...
Building Referral Alliances
By Catherine Maley, Cosmetic Image Marketing Working with local, non-competing businesses that serve your target demographic is a tried and true way to increase new patient referrals. Health centers, spas, salons and highend clothing boutiques can all be valuable referral partners, if you take the...
Converting Online Leads
By Tim Sawyer, President of Crystal Clear Digital marketing First page rankings are just the tip of the iceberg when it comes to new patient acquisition and increasing per patient revenue. While it is an essential part of practice growth, the real magic happens well beneath the water line....
Restylane Receives FDA Approval for Lip Augmentation
The United States Food and Drug Administration has expanded the approved usage of RESTYLANE Injectable Gel (Medicis Aesthetics) to include lip augmentation. RESTYLANE was previously approved to treat moderate to severe facial wrinkles and nasolabial folds. Its new label will include an indication...