Practice Management

Faith in Science

Compassion, trust and a thirst for knowledge are the guiding principles at Vanek Plastic Surgery.
MedEsthetics May/June 2017 Cover Profile

PLASTIC SURGEON Paul Vanek, MD, FACS, was drawn to the field of medicine at a young age. When he was 8 years old his father suffered a traumatic brain injury, which gave Dr. Vanek a unique perspective on the care that physicians provide. “The doctors who took care of my father and comforted my mother really had that ability to make people feel better, even though it was a very out of control situation,” he recalls. “It was that experience that led me into medicine.”

Practice Management: Setting the Standard

Developing behavioral standards and leading by example can help you bring out the best in your employees.
How to bring out the best in your employees.

As the physician-owner of an aesthetics practice, no matter how effective your practice manager or administrator may be, your employees will look to you as the leader of the business. Your behavior and attitude can bring out the best—or the worst—in your staff. Therefore it is vitally important that practice owners embrace their roles as practice leaders and take time to consider the culture they wish to create for their teams and patients.

Practice Management: What is the Cost?

Proper procedure pricing is key to maintaining a profitable and competitive aesthetic practice.
How to determine procedure pricing.

Building and maintaining a successful aesthetic practice requires more than a steady stream of patients. If your services are not priced correctly, no amount of volume will help improve revenue shortfalls. When setting the price for a medical procedure, there are several factors to consider, including your costs to offer the treatment, your desired income and your local competitors.

Practice Management: Top Compliance Concerns

The 10 most important compliance issues medical aesthetic providers must consider.
Legal Issues April 2017

Aesthetics is one of the fastest growing fields in medicine, fueled by the introduction of more affordable nonsurgical cosmetic procedures, such as botulinum toxins, dermal fillers and laser treatments. These noninvasive and minimally invasive procedures are often performed by—or delegated to—allied health professionals and, in some cases, estheticians.

Laser Attraction

Early experience with dermatologic laser treatments set Edward Glassberg, MD, on the path to becoming cofounder of the 13,000-square-foot Laser Skin Care Center.
Laser Attraction

As a teenager, Edward Glassberg, MD, struggled with severe acne and was treated by a dermatologist for several years. The experience led him to consider a career in medicine. After graduating summa cum laude from the University of California, Los Angeles with a Bachelors of Science degree, he was accepted into the University of Southern California (USC) School of Medicine.

Practice Management: Pruning Your Money Tree

Improve your bottom line by identifying and eliminating poorly performing products and services
Identify and eliminate slow-selling procedures and products

As any good gardener knows, in order to have a healthy tree that bears plentiful, quality fruit, the tree must be regularly pruned. This holds true for businesses as well. In order to maintain a healthy bottom line, practice owners must be willing to cut away the deadwood in their facilities—those products and services that simply don’t carry their weight. Offerings that are not selling and those that contribute a below average return on investment (ROI) can damage cash flow—and your business overall.

Go Your Own Way

Launching a private label line.
The pros and cons of private label skin care.

Retail skincare products offer several benefits to aesthetic patients and practices. They help patients protect the health of their skin and maintain the results of in-office treatments, while providing an additional source of ongoing revenue for the practice. The challenge is that with so many online and brick-and-mortar retailers offering high-end skin care, patients naturally shop for the best deals on their favorite brands.

Dermatology Business Accelerator

A new organization is using a community-based business model to help practice owners build their business management skills.
Image of David J. Waldron

Are you struggling with the challenges of employee management? Wondering how to track and improve the patient experience? Perhaps you are eyeing retirement and looking for ways to maximize the value of your practice. If so, a new organization called the Dermatology Business Accelerator (DBA) may be of help.

Love in La Jolla

Dermatologist Susan Stuart, MD, and plastic surgeon Richard Chaffoo, MD, joined forces in life and in private practice.
Image: Husband and wife team Drs. Chaffoo and Stuart

What happens when a couple in love goes into business together? For dermatologist Susan Stuart, MD, and her husband, plastic surgeon Richard Chaffoo, MD, the answer is happy patients and private practice success.

Exit Planning

Prepare your practice in the event of catastrophe and optimize your assets in expectation of retirement.
Image: Man leaving through a door

When you graduated medical school, retirement was likely the last thing on your mind. But if you have since moved on to private practice ownership, it’s time to consider what will happen to your practice in the event of death, disability or retirement. Keep in mind, the unique nature of medical practice ownership necessitates pre-planning for both the expected and unexpected. “Succession planning is more complex in the medical field because only licensed practitioners are able to run these businesses,” says Lauren Maxie, managing attorney with NC Planning in Raleigh, North Carolina.