Procedure pricing

Practice Management: What is the Cost?

Proper procedure pricing is key to maintaining a profitable and competitive aesthetic practice.
How to determine procedure pricing.

Building and maintaining a successful aesthetic practice requires more than a steady stream of patients. If your services are not priced correctly, no amount of volume will help improve revenue shortfalls. When setting the price for a medical procedure, there are several factors to consider, including your costs to offer the treatment, your desired income and your local competitors.

Comparing Procedure Pricing

ASPS offers national average costs

When reviewing your procedure pricing, it can be helpful to know what other practitioners are charging for similar treatments. If you see that your prices are significantly higher—or lower—than national averages, it may be a sign that it’s time to adjust your fees.

As part of its 2016 survey on medical cosmetic treatments, the American Society of Plastic Surgeons (ASPS) asked physicians to share not only how many procedures they had performed, but also what they charge. Below are the national average costs for some of the most popular surgical and nonsurgical aesthetic services.