Practice Management

Practice Management

Best of Medical Aesthetics

Over the past 10 years, the editors and staff at MedEsthetics have been continually impressed with the innovation, dedication and compassion that defines the providers who care for and...

The Entrepreneur

As one of eight children raised by a single mother, Cheryl Lee Eberting, MD, observed firsthand her mother’s tenacity as she built a successful physician-focused insurance brokerage in the state...

Firing Fearlessly

Telling an employee not to report for work tomorrow is a nerve-wracking task, no matter how many reasons you have for terminating employment. Employers often feel apprehension, dread or even...

Testing the Waters

When New Jersey-born Mark G. Rubin, MD, was growing up, medicine was part of the family. As a child, he assumed he would follow in the footsteps of his father and grandfather and become a...

Patient Cultivation

The statistics speak for themselves—80% of practice revenue comes from 20% of existing patients. It costs five times more—in both budget and resources—to recruit a new patient than to keep an...

The Imaging Evolution

When patients consider plastic surgery or medical aesthetic interventions, the firrst thing they want to know is how they will look after the procedure. Accordingly, before and after images—...