Practice Management

Practice Management

Testing the Waters

When New Jersey-born Mark G. Rubin, MD, was growing up, medicine was part of the family. As a child, he assumed he would follow in the footsteps of his father and grandfather and become a...

Patient Cultivation

The statistics speak for themselves—80% of practice revenue comes from 20% of existing patients. It costs five times more—in both budget and resources—to recruit a new patient than to keep an...

The Imaging Evolution

When patients consider plastic surgery or medical aesthetic interventions, the firrst thing they want to know is how they will look after the procedure. Accordingly, before and after images—...

CareCredit Joins Zwivel

Patient financing provider CareCredit has signed a marketing agreement with Zwivel, an online cosmetic consultation platform that enables cosmetic patients and doctors to interact prior to an in-...

Do Try This At Home!

Cosmetic practices and medspas have been hearing for years about the benefits of retailing skincare products. They improve and prolong the results of in-office treatments, boost your bottom line...

Raising the Bar

As a child, Kevin Tehrani, MD, FACS, always admired and looked up to his four physician uncles. “I thought of them as role models,” he says, adding that doctors are especially respected and...