Practice Management

Practice Management

Image: a doctor touching his patient's face

Much has been written about how to attract prospective patients to one’s aesthetic practice, but bringing consumers in the door is only the beginning. Once a consultation has been booked, medspas...

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According to a 2016 BrightLocal consumer survey, more than 90% of consumers read online reviews and 84% trust them as much as a personal recommendation. Therefore, it is extremely important that...

Not everyone is a natural-born business leader, but leadership is a skill that can be developed. Following are five strategies from Michael Edgley, business consultant and facilitator at HPWP...

Image of one gold egg among many white ones.

It’s a competitive world out there. If you wish to be a successful medical aesthetic practice or medspa owner, differentiating your practice from those of your competitors is critical. In order to...

Image of a woman smoothing her face with her hands.

A study from the Netherlands published in Plastic and Reconstructive Surgery (February 2017) investigated cosmetic professionals’ awareness of body dysmorphic disorder (BDD) and how they...

A five-star review

A research letter published online January 26, 2017, in JAMA Facial Plastic Surgery investigated the reasons patients leave positive vs. negative reviews about their aesthetic physicians...