Michael Southall

Sunscreen for Rejuvenation

A recent study showed that daily sun protection does more than prevent photodamage; it helps reverse it.
Michael Southall on sunscreen's rejuvenating effects.

Daily sunscreen use is one the most powerful tools available to protect against the signs of aging. Skincare professionals have been saying this for years, yet consumers—even those most concerned with the appearance of aging—have been slow to adopt daily usage. So how can you convince your patients to get serious about sun protection? A growing body of clinical evidence showing that daily sunscreen use not only prevents photodamage but also rejuvenates skin—reducing fine lines, fading pigmentation and softening skin texture—may be the answer.