Marketing

As recently as a decade ago, most physicians who had achieved a certain level of peer and patient recognition were loath to advertise their practices. But the rise of HMOs combined with rapid...

Cosmetic patient

Cosmetic practices focused on bringing in new patients often spend 10% or more of their projected revenues on marketing initiatives. But budgeting the money is only the beginning, says Catherine...

Physicians who are focused on building their social media marketing campaigns may want to take a cue from Fort Lauderdale, Florida-based plastic surgeon Dr. Paul Wigoda. In September 2011, Dr....

Dr. Jeffrey Raval

As the child of two physicians—his father was a general surgeon and his mother was a pathologist—it seems only natural that facial plastic surgeon Jeffrey R. Raval, MD, showed an early interest in...

Energy-based devices have become an integral part of the medical aesthetic specialty. With new and improved models hitting the show floors every year and big-budget consumer campaigns telling your...

By Cheryl Whitman Beautiful Forever Consulting


You can’t achieve a goal until you set one. It may sound obvious, yet all too often...