Marketing

Practices that are questioning the value of social media marketing may want to consider the following numbers. In October 2012, Facebook topped 1 billion users with 600 million mobile users....

Branding Your Practice

By Cheryl Whitman Beautiful Forever Consulting


When properly managed, a practice’s brand is one of its most valuable assets....

Team Up For Total Image Care

Cross promotions between local businesses that share similar clienteles can boost new patient referrals for physicians in the short-term and build relationships that support a cosmetic practice...

Designed to sell

Retail sales have not historically played a large role in medical practices. But they are a natural fit for medical aesthetic practices and medspas. Spa surveys have shown that more than 80% of...

Optimize your patient base

Cheryl Whitman, author and owner of Beautiful Forever Consulting, offers practitioners three steps to cost effectively build their patient bases....

Pay Per What - Mouse pad

Whether we pull up Google to find a place to eat lunch or perform a Yahoo! search to get the scoop on a celebrity’s nose job, most of us search the Internet daily. But have you ever thought about...