Marketing

Team Up For Total Image Care

Cross promotions between local businesses that share similar clienteles can boost new patient referrals for physicians in the short-term and build relationships that support a cosmetic practice...

Designed to sell

Retail sales have not historically played a large role in medical practices. But they are a natural fit for medical aesthetic practices and medspas. Spa surveys have shown that more than 80% of...

Optimize your patient base

Cheryl Whitman, author and owner of Beautiful Forever Consulting, offers practitioners three steps to cost effectively build their patient bases....

Pay Per What - Mouse pad

Whether we pull up Google to find a place to eat lunch or perform a Yahoo! search to get the scoop on a celebrity’s nose job, most of us search the Internet daily. But have you ever thought about...

By Jerry Brandy

There are numerous factors that contribute to a vibrant and successful medical aesthetic practice. One of the most often overlooked is the need for a strategic...

As recently as a decade ago, most physicians who had achieved a certain level of peer and patient recognition were loath to advertise their practices. But the rise of HMOs combined with rapid...