Marketing

Medical Ethics and Daily Deal Sites

The astounding, initial success of daily deal site Groupon spawned numerous competitors, including Amazon Local, Living Social and LocalZoo. These sites bring together consumers and businesses in...

Your Staff is Your Best Publicity Asset

Open house events, online advertising campaigns and social media marketing are all popular ways to attract new patients. But there’s another, less obvious (but equally effective) way to promote...

Practice Building: Professional Networking

Networking is a low-budget, high-impact way to grow your practice. It is one of the most effective practice-building tools available, because it creates personal bonds that lead to trusted...

Lasers, Lipo & Lifestyle

Tummy tucks and liposuction were never meant to take the place of a nutritionally sound diet or exercise program. So Melissa Doft, MD, a New York City plastic surgeon, was surprised and troubled...

Generational Marketing

Growing up in the 1950s was different than growing up in the 1980s. Gen Xers tend to embrace individuality and are comfortable with technology, using it to communicate and take in new information...

Cost Per Patient

Is your practice profitable? Most medical aesthetic practices can answer this question quite easily. A review of accounting statements or tax returns will tell you if your operation is in the red...