Marketing

Measuring Internet Success

When it comes to Internet marketing, the main goal is to rank high on search engines through search engine optimization (SEO) or search engine marketing (SEM). Appearing at the top is synonymous...

Strategies for Emailing Patients

Email is a great tool for patient communication and practice marketing, but physicians need to be careful not to alienate their intended audience by flooding their inboxes. In an effort to help...

Your front desk employees are the first point of contact for new patients. Their skills—both on the phone and in the waiting area—can help increase bookings and improve overall patient...

Caring for Cancer Patients

Cancer treatments and surgery also wreak havoc with the patient’s appearance in other ways—causing eyelashes and brows to fly off the face, making hair fall out, leaving scars in the place of...

Your Staff is Your  Best Publicity Asset

Open house events, online advertising campaigns and social media marketing are all popular ways to attract new patients. But there’s another, less obvious (but equally effective) way to promote...

Medical Ethics and Daily Deal Sites

The astounding, initial success of daily deal site Groupon spawned numerous competitors, including Amazon Local, Living Social and LocalZoo. These sites bring together consumers and businesses in...