Marketing

Word-of-Mouth  Marketing

By Cheryl Whitman Beautiful Forever Consulting


If you ask a successful cosmetic physician to share his or her top marketing avenue...

Shooting for the Stars

As a child, H.L. Greenberg, MD, lived next door to Apollo 15 astronaut James Irwin, the eighth man to walk on the moon. His Colorado Springs, Colorado, neighbor motivated him to do something great...

Introducing New Technology

By Cheryl Whitman Beautiful Forever Consulting


One of the things that makes the medical aesthetics industry so exciting is the near...

The Perfect Complement

Medical aesthetics is increasingly becoming a multi-service market where providers address all manner of skin conditions through a variety of complementary procedures. In today’s environment,...

Filling Your Book

In the 2010 documentary Joan Rivers: A Piece of Work, Rivers holds up a blank page in her appointment book and says, “You wanna see fear? Here’s fear!” Cosmetic practitioners can...

Measuring Internet Success

When it comes to Internet marketing, the main goal is to rank high on search engines through search engine optimization (SEO) or search engine marketing (SEM). Appearing at the top is synonymous...