Marketing

The Entrepreneur

As one of eight children raised by a single mother, Cheryl Lee Eberting, MD, observed firsthand her mother’s tenacity as she built a successful physician-focused insurance brokerage in the state...

Winning With YouTube

With all the talk of Facebook, Twitter and Instagram, one social media site often gets swept aside. YouTube, the video sharing site, recently surpassed television in terms of consumer use. While...

Media Relations

By Cheryl Whitman Beautiful Forever Consulting


Roughly 40% of news coverage touches on some kind of healthcare issue, and this...

Patient Cultivation

The statistics speak for themselves—80% of practice revenue comes from 20% of existing patients. It costs five times more—in both budget and resources—to recruit a new patient than to keep an...

CareCredit Joins Zwivel

Patient financing provider CareCredit has signed a marketing agreement with Zwivel, an online cosmetic consultation platform that enables cosmetic patients and doctors to interact prior to an in-...

Do Try This At Home!

Cosmetic practices and medspas have been hearing for years about the benefits of retailing skincare products. They improve and prolong the results of in-office treatments, boost your bottom line...