Male Aesthetic Patients

Getting the Guys

Interest in cosmetic procedures among men offers potential for practice growth, but bringing them in the door takes time.
Attracting Male Aesthetic Patients

American men are more aware of their appearance than ever—and also more open to the idea of cosmetic enhancement. A recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found that nearly one-third (31%) of men are extremely likely to consider aesthetic treatment. Yet they account for only 9.3% of surgery patients and 8.9% of those seeking minimally invasive procedures, according to 2016 statistics from the American Society of Plastic Surgeons (ASPS).