Lexli Emphasizes Education and Loyalty on New Site

Lexli, maker of the Lexli aloe-based professional skincare line, has launched a new website offering education for consumers and professionals, plus a blog from formulator and company founder Dr. Ahmed Abdullah that allows him to interact with visitors. The new site, www.lexli.com, offers educational content on common skin concerns, the steps to healthy skin and the science behind Lexli’s formulations. Professional accounts can also access the Lexli Loyalty Program by setting up a username and password. “We’re continuously looking for innovative ways to ensure the Lexli line is a boon for our clients’ businesses,” says Marisa McFadden, director of strategic relationships. “The Lexli Loyalty Program is just one example of that dedication.”