Marketing

Getting the Guys

Interest in cosmetic procedures among men offers potential for practice growth, but bringing them in the door takes time.
Attracting Male Aesthetic Patients

American men are more aware of their appearance than ever—and also more open to the idea of cosmetic enhancement. A recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found that nearly one-third (31%) of men are extremely likely to consider aesthetic treatment. Yet they account for only 9.3% of surgery patients and 8.9% of those seeking minimally invasive procedures, according to 2016 statistics from the American Society of Plastic Surgeons (ASPS).

Practice Marketing: Community Networking

Maximize your local networking efforts by setting goals and tracking outcomes.
MedEsthetics May/June 2017

Networking—a process by which one develops contacts and exchanges information with other people solely for the purposes of developing one’s business—is effective because it creates personal bonds based on trust and admiration. Conferences and professional associations provide valuable networking opportunities for physicians because they allow you to develop relationships that increase referrals, but this is only the tip of the iceberg. Your local community also offers a plethora of networking opportunities through which you can grow your practice.

Dermatology Business Accelerator

A new organization is using a community-based business model to help practice owners build their business management skills.
Image of David J. Waldron

Are you struggling with the challenges of employee management? Wondering how to track and improve the patient experience? Perhaps you are eyeing retirement and looking for ways to maximize the value of your practice. If so, a new organization called the Dermatology Business Accelerator (DBA) may be of help.

Differentiate Your Practice

Understanding your competition and the unique selling points of your practice is key to continued success.
Image of one gold egg among many white ones.

It’s a competitive world out there. If you wish to be a successful medical aesthetic practice or medspa owner, differentiating your practice from those of your competitors is critical. In order to distinguish your business in the minds of consumers, you must understand your competition, be able to identify your unique strengths or selling points, and develop your brand.

Automated Marketing

The tools you need to increase patient engagement and outreach may already be part of your practice.
Automated Marketing

Aesthetic medicine has long been on the forefront of patient engagement—a concept now being embraced by the wider healthcare community. For years, medspas and cosmetic practices have used monthly newsletters, appointment reminders, follow-up thank you notes and social media to engage both existing and prospective patients—and software developers have taken note. Electronic health record (EHR) and practice management (PM) systems now include a variety of tools to help you track patient engagement and automate your communications.

What Patients Want

What Patients Want

Results from a survey published online September 20, 2016, in the Aesthetic Surgery Journal revealed that prospective patients valued testimonials and before and after photos over a surgeon’s years of practice. The study’s objectives were to determine the most important provider attributes to breast augmentation, combined breast/abdominal surgery, and facelift patients using conjoint analysis; and to test the conjoint using Amazon Mechanical Turk (MTurk), an internet crowdsourcing service.

A Master of Mass Media

Thanks to TV appearances, radio broadcasts and two best-selling books, Anthony Youn, MD, has a waiting list more than 14 months long.
A Master of Mass Media

“Becoming a doctor was expected of me as an Asian-American kid growing up with a physician as a father,” says Anthony Youn, MD, founder of Youn Plastic Surgery in Metro Detroit, Michigan, and author of In Stitches and The Age Fix: A Leading Plastic Surgeon Reveals How To Really Look Ten Years Younger. “I grew up with traditional Korean parents, and I had this vague notion that I wanted to help people, so being a doctor sounded like a reasonable path.”

The Georgia Plastic Way

Stanley Okoro, MD, fields more than 700 prospective patient inquiries each month.
The Georgia Plastic Way

Making a prospective patient feel special may seem simple enough, but accomplishing that when they are one of hundreds that reach out to you each month can be a bit more challenging. Front desk training is crucial to managing such a large amount of traffic—something Stanley Okoro, MD, of Georgia Plastic & Reconstructive Surgery in Atlanta has learned firsthand.

The Art of Selling

Selling your services and providing the best patient care can go hand in hand.
The Art of Selling

When you became a medical provider, you likely did not envision yourself acting as a salesperson. But owners and managers of medical aesthetic practices must become comfortable with selling themselves, their providers and their products if they want to keep their doors open.

The good news is sales and patient care are not in-congruous. Every time you educate a patient about the services and products you offer, you are not only helping them achieve their aesthetic goals, you are also selling.

In-House Marketing

Promoting your services to your existing patient base is one of the most effective avenues for practice growth, and it involves much more than signage and mailing lists.
In-House  Marketing

Practices and medspas spend a great deal of time and money reaching out to prospective patients through Internet marketing and local print, radio and television advertising. But in-house marketing is, by far, the fastest, cheapest and most effective way to grow a cosmetic practice.