practice management

Practice Management: Future-Proofing Your IT System

Practices can save money and downtime by considering future needs as they investigate IT options.
MedEsthetics July/August 2017 Business Consult

Technology plays an integral role in healthcare today. Not only have electronic medical records (EMR) become the law of the land, but practices also benefit from the use of practice management software and integrated sys­­tems that offer online booking, lead tracking and social media management.

Implementing EMR and practice management systems involves a number of challenges in that they are costly, they evolve rapidly and they can quickly become obsolete. Therefore, it is important to look ahead as you investigate IT vendors and products.

Adding e-Commerce

Selling skincare products through your practice website can be a good source of revenue and provide a more convenient option for patients.
e-Commerce Considerations

THE INTERNET HAS changed the way people shop. Today, consumers go online to purchase everything from clothes to cars and even movie tickets. If your practice retails skincare products, adding online ordering to your website can expand your audience, build sales, and improve the patient experience by providing a convenient way to browse and purchase products. The key is to determine what you hope to accomplish with your e-commerce site and incorporate the right features to help you reach those goals.

Legal Issues: Understanding MSOs

Management Service Organizations offer a path to nonphysician medspa ownership.
MedEsthetics May/June 2017 Legal Issues

DUE TO CORPORATE practice of medicine doctrines, in most states the owners of facilities that perform medical procedures must be either physicians or physician-owned corporations. However, there is a path to medspa ownership by which nonphysicians can manage medspas. It is called a management service organization (MSO) and, while it still relies on the participation of a physician, it allows nonphysicians to take on a very significant role in the day-to-day operations of a medical aesthetic business.

Faith in Science

Compassion, trust and a thirst for knowledge are the guiding principles at Vanek Plastic Surgery.
MedEsthetics May/June 2017 Cover Profile

PLASTIC SURGEON Paul Vanek, MD, FACS, was drawn to the field of medicine at a young age. When he was 8 years old his father suffered a traumatic brain injury, which gave Dr. Vanek a unique perspective on the care that physicians provide. “The doctors who took care of my father and comforted my mother really had that ability to make people feel better, even though it was a very out of control situation,” he recalls. “It was that experience that led me into medicine.”

Lean Strategies Improve Practice Efficiency and Patient Satisfaction

Make your practice more efficient

A recent study in the American Journal of Managed Care (March 2017) followed primary care practices that underwent a “Lean” redesign and found improved workflow, higher physician productivity and more satisfied patients.

The Lean approach, taken from the manufacturing industry, brings together team members to review processes and identify value-added and non-value-added steps. The goal is to create an ongoing improvement of your processes to reduce waste and enhance the value of your products or services.

Practice Management: What is the Cost?

Proper procedure pricing is key to maintaining a profitable and competitive aesthetic practice.
How to determine procedure pricing.

Building and maintaining a successful aesthetic practice requires more than a steady stream of patients. If your services are not priced correctly, no amount of volume will help improve revenue shortfalls. When setting the price for a medical procedure, there are several factors to consider, including your costs to offer the treatment, your desired income and your local competitors.

Practice Management: Top Compliance Concerns

The 10 most important compliance issues medical aesthetic providers must consider.
Legal Issues April 2017

Aesthetics is one of the fastest growing fields in medicine, fueled by the introduction of more affordable nonsurgical cosmetic procedures, such as botulinum toxins, dermal fillers and laser treatments. These noninvasive and minimally invasive procedures are often performed by—or delegated to—allied health professionals and, in some cases, estheticians.

Practice Management: Pruning Your Money Tree

Improve your bottom line by identifying and eliminating poorly performing products and services
Identify and eliminate slow-selling procedures and products

As any good gardener knows, in order to have a healthy tree that bears plentiful, quality fruit, the tree must be regularly pruned. This holds true for businesses as well. In order to maintain a healthy bottom line, practice owners must be willing to cut away the deadwood in their facilities—those products and services that simply don’t carry their weight. Offerings that are not selling and those that contribute a below average return on investment (ROI) can damage cash flow—and your business overall.