Blogs

Cheryl Whitman
By Cheryl Whitman, Beautiful Forever Consulting When practices think of marketing, they typically think of web-based advertising, print ads, in-house signage or open house events. But letters to the editor, opinion editorial (op-ed) articles, and letters of endorsement can be some of the most...
Nancy Trent, Trent & Company
By Nancy Trent President, Trent & Company Marketing Communications Some brands thrive on social media, while others consider it a necessary evil. If your practice or medspa is in the latter category, you are likely doing what we call “check-the-box” social media marketing—making periodic...
Marketing Minute: Catherine Maley
Catherine Maley, MBA I’ll bet you dislike the “M” word, don’t you? And just in case you don’t know, the M stands for marketing. But marketing has gotten a bad name because it got lumped with the truly dreaded word and that’s advertising. Let’s define these terms. Advertising is the process of...
Tracking Numbers
Why You Need to Be Tracking Numbers on Your Marketing Efforts By Mara L. Shorr, BS, CAC II-VIII and Jay A. Shorr, BA, MBM-C, CAC I-VIII We’re going to fully admit it: We love data. And you should too, because tracking both the time and the dollars that are consuming your annual marketing budget is...
Four Tips For A Winning Phone Call
By Mara Shorr, BS, CAC II-VIII and Jay Shorr, BA, MBM-C, I-VIII How your phones are answered can make or break the customer experience. That first voice sets the tone for how a prospective patient views your practice, and whether they book an appointment or move along to another office. So how do...
Brent Saunders, CEO of Allergan
By Inga Hansen, executive editor of MedEsthetics Recently, we had the opportunity to speak with Brent Saunders, CEO of Allergan, about the company’s operations following its acquisition by Actavis, the proposed merger with Pfizer and what he feels are the most promising trends for the medical...