The Haworth Institute and Self-Centered Aesthetics

Randal Haworth, MD, made a name for himself in aesthetics in the early 2000s when he joined Fox television’s reality show, “The Swan.” On the program, he was part of a team of plastic surgeons,...

Attracting Male Aesthetic Patients

American men are more aware of their appearance than ever—and also more open to the idea of cosmetic enhancement. A recent survey by the American Academy of Facial Plastic and Reconstructive...

MedEsthetics October 2017

The increasing availability and improved efficacy of non- and minimally invasive aesthetic treatments has contributed profoundly to the growth of the medical cosmetic industry. Not only has the...

Business Consult October 2017

“The doctor is board certified.” This is the answer I hear most often when I ask a new practice manager what makes her practice unique or special. While being board certified is an important...

MedEsthetics Legal Issues September 2017

All types of businesses need an online presence to remain competitive and reach potential customers. This is especially true for medical practices that offer elective cosmetic treatments....

Business Consult

It is very common for medical aesthetic practices to vacillate between one of two extremes when it comes to marketing their products and services. They either try to do a little bit of everything...