Practice Marketing: Filling Your Book

There are several strategies practices can take to fill empty time slots and increase bookings.
Filling Your Book

In the 2010 documentary Joan Rivers: A Piece of Work, Rivers holds up a blank page in her appointment book and says, “You wanna see fear? Here’s fear!” Cosmetic practitioners can sympathize with the late comedian’s sentiment. Few things are more disheartening—or frightening—than opening your appointment book to a schedule riddled with gaps, open slots and canceled appointments. Conversely, overbooking on busy days can lead to disgruntled patients left sitting in waiting rooms and stressed practitioners who barely have time to breathe between appointments.